First impressions are powerful. That reality goes beyond meeting new people and into how
consumers initially view a company or brand from their first interaction with the entity. If the
impression or experience is disagreeable, it can sway potential clients or customers away from
the business and even keep them from returning.
One key aspect of making a great first impression is the elements integrated into the reception
area. Just like having an engaging and functional homepage on the company website, this in-
person setting needs to be optimized to ensure a fulfilling encounter. Below, we’ll briefly go
over a few of the key features a well-designed lobby or reception area should have to create a
positive and welcoming visitor experience.
First things first, there should always be some sort of receptionist to greet people as they walk
in. Necessary for relaying instructions, an employee or a self-check-in kiosk is essential to avoid
confusion or possible awkwardness. Even a map of the building’s layout could go a long way in
helping visitors feel more relaxed.
Tied in closely with this is giving a cordial greeting to everyone who enters. Generally, a
standard greeting — such as one used with professional phone etiquette — ought to be include
a welcome, mention of the company name and even the name of the receptionist. Establishing
a standard like this helps guests feel more calm and know they’re in the right place.
Another way to help articulate this message is through branded signage. With prominent brand
logos throughout the reception area, visitors may rest assured knowing they are where they’re
supposed to be. These branding elements also work to form a more cohesive, impactful
aesthetic for the space when considered carefully ahead of time. There is a wide variety of
customizable yet high-quality signage available to ensure the design or materials used flow
aesthetically with the interior.
The visitor’s comfort should always be a principal concern. That extends to the seating furniture
and amenities offered as well. An uncomfortable chair in a drab space can make the experience
deficient, no matter the encounter or quality of service that follows. Because of this, investing
in ergonomic, stylish seating is a sound course of action. The same goes for offering free Wi-Fi,
refreshments and other amenities to make the lobby as pleasant as possible.
Lastly, any space would be incomplete without natural features. Time-tested options include
plenty of natural sunlight, an assortment of greenery, fresh scents, calming music and running
water. These sensory elements combine to build an inviting space that puts visitors at ease and
leaves them with a positive first impression.
Looking for additional pointers on designing a welcoming reception area? Check out the
accompanying resource for further information.
https://www.keyinteriors.us/blog/6-ways-to-make-your-office-reception-area-more-welcoming/
https://thereceptionist.com/blog/4-easy-ways-to-make-your-office-visitors-feel-more-comfortable/
https://www.yarooms.com/blog/how-to-make-a-positive-first-impression-from-your-office-reception-area
Infographic created by Impact Signs, Timeless Custom Company Signs For Sale
